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How Often Should Your Ministry Communicate?

Perhaps as you plan around all your communication channels, your ministry and organization are constantly asking - to what frequency should we be communicating? Of course, the right answer for your organization depends on many factors, your audience, the relationship you have with the people, their expectations, etc...

Yet perhaps you need some averages to use as benchmarks and to start the discussion? Here are the most popular communications frequencies, according to the 2016 Nonprofit Communications Trends Report.

Twitter Updates: Multiple times a day

Facebook Updates: At least once a day

Email Appeals: Quarterly

Email Newsletters: Monthly

Direct Mail Appeals: Twice a Year

Direct Mail Newsletters: Quarterly, assuming you send one. A third of nonprofits won’t send one at all.

(ht: Kivi's Nonprofit Communication Guide)


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