As a non-profit, church or ministry, you can register your account with YouTube in their nonprofit category. By being in that category organizations up to now have had the privilege of inserting a "Call to Action" overlay on top of the video. Certainly up to now this has been a great way to drive someone to action, whether it be to serve, go, give or to learn more. But now YouTube is offering something different. Something more powerful. You'll first notice the difference when you're editing a video in the video manager - you will now see a new option called "cards"
With cards you have more options to engage your audience. You can use cards to add interactivity to your videos. Cards can point viewers to a specific URL (from a list of eligible sites - this is a site that you must verify ownership over) and show customized images, titles, and calls to action, depending on the card type.
Watch this video, which is an overview of cards - it's use and function.
Also, watch how a non-profit called CMDA Atlanta, uses cards to engage the audience throughout the course of the video.
What do you think? Can you see how the power of using cards will be a game-changer for your ministry?