The Ministry Best Practices Staff will be on vacation and will be entering a "tech-free" zone. Therefore for the week we are sharing some of the best of MBP. Some of the content has been repurposed and updated.
Sure Social Media platforms like Facebook, YouTube, Pinterest, Instagram and Twitter, have a big "gee-whiz" factor. Everybody is hopping on the bandwagon and getting involved. People are telling you that if you and your church don't get connected to this new media that you're going to get left behind and miss out.
But there has got to be a more compelling reason for a church, ministry or non-profit to sign on to these social media applications than "everybody else is doing it."
The question you have to ask concerning your organization is, "Why get on board and get involved with Social Media?" You must be convinced that there is a compelling reason for your church to dive into social media.
That compelling reason can be found from business -they call it ROI, Return On Investment. What is the ROI of Social Media for ministry and your church? In this post, I don't want to address the quantitative aspect of ROI, but rather the qualitative.
How does social media improve the quality of ministry and help move the church's objectives forward?
I believe there needs to be 3 ROI Quality Goals and Objectives for Social Media
3. Call to Action
Let me break these down:
1. Communication - Social Media must help the church effectively and efficiently communicate it's message. Certainly Social Media isn't the only medium. A church can communicate to it's people on the Sunday morning platform, bulletins, mailings, phone calls, emails, face-to-face conversations, television, radio etc... Social Media, though, becomes just another effective tool to add to the church's communication mosaic. But Social Media has some unique benefits all it's own in effectively communicating:
- - it's easy and effortless, it doesn't take much money or manpower to implement or use it.
- - it's ubiquitous, since it is so available and pervasive it isn't hard for people to miss the message.
- - it's variety, social media takes many different forms, words, audio and image.
- - it's viral, the beauty of social media is that your message can expand well beyond it's intended audience - therefore exposing and introducing new people to your cause and community.
- - contribute, can others contribute in helpful and meaningful ways to the conversation? Are they even able to shape the conversation?
- - collaborate, does your social media allow the benefits from the collective hive of experience, skills and knowledge from your community?
- - Go, are you asking someone to go and serve others in some way?
- - Give, are you asking someone to give either of their time or financially to the cause?
- - Pray, are you calling people to act in concerted and persevering prayer?
- -Mobilize, are you asking people to spread the message of the cause to their friends and networks?
If you have a clear answer to that question, then most definitely your church should invest in Social Media.
from original post HERE