Earlier, Twitter said it was working on a native video platform for 2015 that would allow users to upload and tweet original clips.
"Aside from just watching video more easily on Twitter, you should be able to record, edit and share your own videos natively on Twitter too," Twitter's VP of Product Kevin Weil wrote in November. "Alongside short looping Vine videos, we think you’ll have fun sharing what’s happening in your world through native video. You can expect to see this in the first half of next year."The question that I am always asking myself when I hear news like this is how will it advance the church and ministry's mission and vision?
At first blush I think this new and projected Twitter development around the use of video will be a positive and welcomed addition to churches and ministries that are using this platform. Below are two reasons why...
First of all, video invites and garners a lot of engagement. It is by no accident that more and more video platforms (such as Vine and Instagram's Video) are popping up and becoming popular. The ability for a church and ministry to share more video content with their fans and followers is a positive development.
Second, having the ability to upload videos to Twitter, makes it more likely that the content provider will get clear and specific metrics as to how often and by whom their videos are being viewed. A ministry having this kind of information about the videos they upload and share is invaluable and tremendously useful.
Needless to say, I think this new development in creating and sharing video on Twitter provides another positive opportunity for the church and ministries to both communicate to their constituents as well has market and reach out to those outside their circle.
(ht: Business Insider)