On one hand it is sobering just how dependent (and addicted) we are. It would certainly be a shock to the system if the internet went away tomorrow. I think many people would probably fall into a deep depression!
But the stats below in the infographic also make another important point. If you are ignoring the online opportunities available then you are invisible - that's just a fact. And yet there are still many churches, and even ministries, doing very little online. Their internet presence is anemic and shallow, usually with very little time, attention and effort given to it. That trend needs to change - Today!
There just isn't any excuse anymore to ignore the incredible opportunities for a church/ministry to be actively online. Are you leveraging the online opportunities like you should? Here are some questions that I have for your organization that might help you explore that answer.
- What would people find if they attempted to search for your church/ministry on Google?
- Are you active and participating on social media networks like Facebook or Instagram? Do you have at least an active presence on 2 major social media sites?
- Are you using and leveraging video to communicate to your constituents as well as for outreach?
- Do you use visually appealing email marketing, such as the Mailchimp service, to communicate with your constituents within your church/ministry?
- Is your organization set up for and actively promoting online giving?
- As a ministry leader, are you blogging in order to create impact and influence with the people you lead?
- Is your website design more than 3 years old?
(if you need any help moving your church, ministry or organization to the next level with your online presence, Ministry Best Practices can help and would love to talk to you more about it)