I often say, before you "bank, thank". Thanking your donors for their generosity is just as important as asking them. We should have just as much energy and focus about how we can make donors feel appreciated and connected as we do about motivating them to give. Here are 3 rules for thanking donors that should never be broken:
- Send a letter within 48 hours.
- Personalize your thank you with a specific reference to what they gave and how their gift specifically helped.
- Pick up the phone to thank them.