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As we've said before, creativity isn't about merely finding or discovering something never thought of before, rather it is about making new and fresh associations with what we already know. Watch the video below and be inspired!
from the video producers:
Creativity has always been essential for our cultural growth, but there are still many misconceptions about this elusive process.
Not the left-brain/right-brain binary that we've come to believe, being creative is considerably more complex, and requires a nuanced understanding of ourself and others. Being a powerful creative person involves letting go of preconceived notions of what an artist is, and discovering and inventing new processes that yield great ideas. Most importantly, creators must push forward, whether the light bulb illuminates or not.