comScore, finds that 32.9% of Americans aged 18-34 had installed the Snapchat app on their phones in June 2014, trailing only Facebook (75.6%) and Instagram (43.1%).
While the data says nothing about actual usage of social media apps, it does indicate that Snapchat's reach among young adults is remarkably high, especially when compared to a multi-billion dollar company such as Twitter.
You will find more statistics at Statista
This trend is a significant challenge to those of us in youth, college and young adult ministry. How do you address and confront the popularity of this App among your youth and those in your church? Do you even believe you should? I and manny others (see Adam McLane) would claim this is a dangerous App. In fact, it is an App that needs to be deleted from every phone.
Why? Because it's not an innocent App. It is built on the objective and promise that images can be sent without the fear of consequences - images just simply disappear. This promise opens people up to sending inappropriate and sexually explicit pics among each other.
But the truth is - those pics don't disappear. There are consequences from sending sexually explicit pictures and comments. There is no "real privacy" and anonymity with an App such as Snapchat.
How do you address Snapchat in your ministry context?