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How To Best Get Your Message Across

It’s about clarity of message

How do you as a church, ministry or nonprofit leader best get your message across to your audience. Here are a couple of pointers that might help:

  • Speak to your audience – remember you are an insider...don't assume your audience knows and understands what you know.
  • Tell them what you want them to do – be specific, don’t just ask for “help” or “support” 
  • Focus on benefits and outcomes – demonstrate how their support or efforts have made a difference
  • Engage – don’t broadcast – communications messaging should encourage two-way communication 
  • Messages should be real time, relevant and remain flexible
  • Show and tell – incorporate visuals to capture attention, help make an emotional connection and cut through the clutter


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