It is important for a church and ministry to be communication & technology savvy - i.e. adapting to mobile and leveraging social media. Jeremy Smith has some great stats and insights on his website concerning social media and email use.
Here is a sample....
Social Media Engagement
So let me ask you, knowing these stats, how does it change the way you communicate? Here is an sample takeaway...if my ministry doesn't have an active presence on Facebook, then these stats show me that I am missing on a strategic opportunity to connect with many of my people.