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Several Stats That Will Make You Go Hmmmm

It is important for a church and ministry to be communication & technology savvy - i.e. adapting to mobile and leveraging social media. Jeremy Smith has some great stats and insights on his website concerning social media and email use.

Here is a sample....

Email Marketing
  • 76% of email opens occur in the first two days after an email is sent [1]
  • 48% of emails are opened on mobile devices [2]
  • 69% of mobile users delete emails that aren’t optimized for mobile [3]
Social Media Engagement
  • 65% of Facebook’s user base is active, the most of the top five social media networks online.[4]
  • Google+ has 62% inactive users from its registered user base, the worst of the top five social networks. [5]
Read the rest on Jeremy's website.

So let me ask you, knowing these stats, how does it change the way you communicate? Here is an sample takeaway...if my ministry doesn't have an active presence on Facebook, then these stats show me that I am missing on a strategic opportunity to connect with many of my people.

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