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The Rise Of The @Pastor

Barna just came out with a comparative report on social media use within the church. While there is a significant leap compared to two years ago in social media use, churches are still behind the curve when it comes to social media.

For instance, only 70% of churches have a Facebook presence - that's a 13% improvement from 2011 (of course mileage varies whether or not those Facebook accounts are really active).

When it comes to individual pastors, 66% have a Facebook account. That’s a mere 7% increase since 2011. And only 23% of pastors are active on Twitter.

If you ask me these numbers should be much higher, especially when it comes to churches using Facebook.  There is absolutely no reason why a church shouldn't have an active Facebook page.  It is free, it's is easy to set-up and manage, it acts as a helpful front door for visitors, it connects with people who already attend the church, it reaches people the church may not easily reach...etc.


1 comments:

Pastors are growing their presence in social media but very slowly. Churches are in a need of social media alert for different occasions and some regular updates.

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