For instance, only 70% of churches have a Facebook presence - that's a 13% improvement from 2011 (of course mileage varies whether or not those Facebook accounts are really active).
When it comes to individual pastors, 66% have a Facebook account. That’s a mere 7% increase since 2011. And only 23% of pastors are active on Twitter.
If you ask me these numbers should be much higher, especially when it comes to churches using Facebook. There is absolutely no reason why a church shouldn't have an active Facebook page. It is free, it's is easy to set-up and manage, it acts as a helpful front door for visitors, it connects with people who already attend the church, it reaches people the church may not easily reach...etc.