Ministry leaders think if they just get their event or program “promoted from the stage” people will flood into it. Church communications people are peppered with requests all the time for people wanting to get “their deal” in the announcements. The urgency from those leaders leans towards desperate. However, the more you talk about on a Sunday morning the less effective the messaging for everything is. You need some solid ways to say “no” to other ministry leaders by providing alternative communication channels.
Direct Emails: Each of your ministry areas needs to cultivate an email list of people who are interested in their area. This is a critical skill for communication today.
Cause Foyer Chaos: Church is fun … right? How could you bring a little piece of the event you are promoting to the foyer on the weekend? Taking the students on a Camping Trip? What if you figured out how to serve s'mores to guests? (And then hand them an info sheet on the event.) Is your small group ministry launching off for the fall? What if you brought a living room into the middle of the foyer?
Social Media: How can you engage your people to get “talking” about the ministry program through social media channels? The goal here isn’t just to “call to action” but to create content that spreads dialogue about the ministry initiative. Ask some questions related to the topic on Facebook. Take some pictures of your team prepping and post them on Instagram. Think conversations not signups.
Information Cards: As people are leaving the service have your ushers hand out a small printed piece that has all the information you are attempting to communicate as well as a compelling ask to join. Make sure to train your ushers to be friendly and to ask your people if they would like the cards.
(read the whole post at unseminary)