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Online Giving Grows 13%

Blackbaud recently released its 2011 Online Giving report.

The findings in the report include 24 months of online giving data from 1,895 nonprofit organizations, online major giving data from 2,397 nonprofits, and both online and offline data representing $5.1 billion in total fundraising from 1,560 nonprofits.

One key finding: Online giving is up 13% year-over-year*

According to Chuck Longfield, Blackbaud’s Chief Scientist,
“Total U.S. charitable giving appears to finally be back to its pre-recession levels. Fundraising remains challenging but hopefully the worst is behind us, and nonprofits will continue to see positive growth in 2012.”
Medium-sized organizations, those with annual total fundraising between $1 million and $10 million, grew more than large or small organizations for the first time since Blackbaud began reporting on this trend.

In 2010, these organizations had the slowest growth rate in the sector and were still feeling the effects of the recession. One year later, medium organizations accounted for more than 40 percent of all online giving.

(ht: TechSoup)

*when you exclude large International Affairs organizations.

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