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How To Leverage Pinterest For Ministry

From the MinistryBestPractices Archives: 

Have you heard of Pinterest yet?

If not you should know something about it, since Pinterest is the popular new social network that allows people to share virtual pinboards of photos and links.

The question though for churches and ministries is, does this new social networking site have any interest or application our group?  Let me suggest that the answer is YES.

Pinterest may be able to do something that other social media sites (ie. Facebook, Twitter) can't do, that is share your ministry's personality (or as I like to say Ethos - The disposition, character, or fundamental values peculiar to a specific person, people, culture, or movement)

Pinterest is based on photos - basically it's a virtual pinboard.

And because it is based entirely on images and the visual, the key with Pinterest is working on creating your ministry's aesthetic.

How could you use Pinterest?  Here are a couple of ideas.

Pinning photos that...
  • Share inspiring quotes
  • Share photos of your people serving, doing ministry or doing life together
  • Share news
  • Highlight books/music
  • Sharing the gospel/evangelism
  • Share sacred art/stations of the cross
  • Scrapbook your church's body life
  • Create themed boards for your church's singles/youth
  • Highlight your events
  • Share pictures that illustrate your sermon series
  • Highlight your ministry's mission
Since Pinterest is especially easy to use, it doesn't require a steep learning curve.  Oh and by the way, the greatest users of Pinterest are women!  - A key demographic that other social sites often lack.


I am myself experimenting with the use of Pinterest for my ministry with CMDA - you can see and follow my Pinterest board HERE.

How is your church or ministry using Pinterest?  Please share you church's or ministry's Pinterest board in the comments section.


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