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Creativity Is Just Connecting Things

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.  [Steve Jobs quoted in Wired, February 1996]
That is one of the key principles to creativity...not producing something ex nihilo (out of nothing), but rather it is about making new associations or connections with what already exists.

(ht: WSJ)


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