At a time when everyone’s inbox is flooded with messages - it is more important than ever that people within your church and a part of your ministry are opening your emails. Here are a couple simple tips that will increase the probability that your important emails will get noticed and opened.
1. What’s the message about? Make sure your subject line accurately reflects the content of the message.
2. Keep it short! Many mail platforms, especially mobile ones, don’t support more than 50 or 60 characters in the subject line. Think micro-Tweet!
3. Where’s it coming from? The “from” address tells your recipients a lot, and they’ll more likely open mail from an address they recognize. Keep it consistent, and make sure it’s clear it’s your organization reaching out to them.
4. Deliverability is key. Make sure your subject passes muster with spam filters – if you are using email marketing software like MailChimp they can help you avoid words and phrases that could trigger them, but use common sense as well.
5. Put the horse before the cart. Try writing the subject line first, or at least keep it in mind as you craft your message content, rather than leaving it until just before you hit “send.” It’s a great way to focus on what’s important about your message.