Pin It

Will The Church Embrace Google Plus?

Like most early adopters, I have been kicking the tires on Google's newest entry into social media.  And like most people who are testing and commenting on it, I like what I see in terms of usability, features, and integration into other Google services.  Unlike Google's previous experiments, BUZZ and WAVE, I think Google+ has staying power - but of course only time will tell.  But there is one issue that I believe will be a major hurdle for most churches and ministries adopting and using Google+ - time and energy.  Here is a quote from Beth Kantor's blog which I think aptly addresses the issue:

Let’s face it. Unless you are an Internet personality, an organization with a full-time community manager or a professional online content publisher, there is not enough time to succeed in the multitude of social networks AND manage your own social content. Let’s consider the list of most used forms: Facebook, YouTube, Twitter, Google+ (assuming all continues to go well), LinkedIn, FourSquare, Gowalla, StumbleUpon, Tumblr, and your own site.

This means choices will be made. Some will spread the peanut butter a little thinner, trying to make it stretch further. Others will simply focus on the networks that have the most impact on their community.
Like Beth, I think resource allocation (time/personnel) are going to be the biggest issue for churches and ministries in adopting and using Google+ rather than a decision based merely on the merits of this promising Google product.

This means a couple of things before Google+ is embraced by the church.

Time:  Churches are rarely early adopters.  Therefore patience will be needed before we see many churches and ministries jump on the Google+ bandwagon - if they are to do so in the first place.

Integration:  I think Google integrating Google+ with their other products and services provides the biggest on-ramp for churches engaging with this newest offering.  And since many churches are already using many of the Google products, especially Google Apps - it may not be a big stretch or steep learning curve for many churches to start leveraging Google+

Hard Choices:  Most churches are going to have to make difficult decisions.  With limited time and energy, churches may need to say NO to other services or social media channels they are currently using.  Churches and ministries are going to have to make hard decisions to say NO to other good things, in order to say YES to the best things.  Of course this begs the question of Google+ being worthy of a "best" thing - and so far it's too early to say.

I'd like to hear your thoughts.  What do you think the future is of Google+ within the church?

By the way, if you are new to Google+ and are interested in learning more about it you can check out this overview below:


Post a Comment