Beth Kantor's blog which I think aptly addresses the issue:
Let’s face it. Unless you are an Internet personality, an organization with a full-time community manager or a professional online content publisher, there is not enough time to succeed in the multitude of social networks AND manage your own social content. Let’s consider the list of most used forms: Facebook, YouTube, Twitter, Google+ (assuming all continues to go well), LinkedIn, FourSquare, Gowalla, StumbleUpon, Tumblr, and your own site.Like Beth, I think resource allocation (time/personnel) are going to be the biggest issue for churches and ministries in adopting and using Google+ rather than a decision based merely on the merits of this promising Google product.
This means choices will be made. Some will spread the peanut butter a little thinner, trying to make it stretch further. Others will simply focus on the networks that have the most impact on their community.
This means a couple of things before Google+ is embraced by the church.
Time: Churches are rarely early adopters. Therefore patience will be needed before we see many churches and ministries jump on the Google+ bandwagon - if they are to do so in the first place.
Integration: I think Google integrating Google+ with their other products and services provides the biggest on-ramp for churches engaging with this newest offering. And since many churches are already using many of the Google products, especially Google Apps - it may not be a big stretch or steep learning curve for many churches to start leveraging Google+
Hard Choices: Most churches are going to have to make difficult decisions. With limited time and energy, churches may need to say NO to other services or social media channels they are currently using. Churches and ministries are going to have to make hard decisions to say NO to other good things, in order to say YES to the best things. Of course this begs the question of Google+ being worthy of a "best" thing - and so far it's too early to say.
I'd like to hear your thoughts. What do you think the future is of Google+ within the church?
By the way, if you are new to Google+ and are interested in learning more about it you can check out this overview below: