If you’ve been wondering if your church or ministry should invest in a mobile ready site or develop native apps for the iPhone or Android, you may want to check out this recently released report from the Pew Internet Project. The report finds that:
One third of American adults – 35% – own smartphones. 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone - that translates into 35% of all adults.
Mobile phones are a main source of internet access for one-quarter of the smartphone population.
87% of smartphone owners access the internet or email on their handheld, including two-thirds (68%) who do so on a typical day.
When asked what device they normally use to access the internet, 25% of smartphone owners say that they mostly go online using their phone, rather than with a computer.
While many of these individuals have other sources of online access at home, roughly one third of these “cell mostly” internet users lack a high-speed home broadband connection.
You can view this Pew Research report - Smartphone Adoption and Usage – online here.