For all the donor research out there, it all boils down to 4 main core reasons and motivations on why people are apt to give toward your ministry or cause.
- It makes us happy. Flat out, we just feel like “good people” when we give.
- It makes us feel important. Donating our money or time to the greater good makes us feel like we are contributing to something bigger than ourselves. And, that is a good feeling.
- We want to be part of a success story. Hey, if a horrible disease can be cured, who wouldn't want to say they had something to do with it?
- Others are giving. It’s in our nature to want to jump on the bandwagon of something good. While we may not think to give on our own, when we see others doing it – our friends, family, celebrities, etc. – we want to be a part of that too.
At our core, our human nature is to enjoy feeling happy, important, successful and communal - and organizations that address these basic desires are apt to motivate people's participation and involvement with their giving.