Guess how much of the U.S. population uses social media these days? The stats may surprise you.
Twitter: 1.1 % of the U.S. population is on Twitter. (source: April 2011 results from Experian Hitwise.)
Facebook: While Facebook says that they have 150M U.S. “active” users, which is 48% of the U.S. population, only 50% of active users login any given day. So 24% of the U.S. population logs into Facebook on any given day to check or post updates. (source: Facebook)
LinkedIn: 0.37% of the U.S. population is on LinkedIn. (source: April 2011 results from Experian Hitwise.)
YouTube: 19.94% of the U.S population is on YouTube. (source: April 2011 results from Experian Hitwise.)
Although social media is a power tool and resource for ministry, what these stats show is that not everyone is on social media - therefore your ministry communication and connections must be diversified. Social Media is not the "magic bullet" to all of your needs and problems.
(ht: Frogloop)
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