Social Media Facts That May Surprise You!

Guess how much of the U.S. population uses social media these days? The stats may surprise you.

Twitter: 1.1 % of the U.S. population is on Twitter. (source: April 2011 results from Experian Hitwise.)

Facebook: While Facebook says that they have 150M U.S. “active” users, which is 48% of the U.S. population, only 50% of active users login any given day. So 24% of the U.S. population logs into Facebook on any given day to check or post updates. (source: Facebook)

LinkedIn: 0.37% of the U.S. population is on LinkedIn. (source: April 2011 results from Experian Hitwise.)

YouTube: 19.94% of the U.S population is on YouTube. (source: April 2011 results from Experian Hitwise.)

Although social media is a power tool and resource for ministry, what these stats show is that not everyone is on social media - therefore your ministry communication and connections must be diversified.  Social Media is not the "magic bullet" to all of your needs and problems.

(ht: Frogloop)