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Keeping It Simple


We have this self-imposed limitation of one-deal-a-day that we think is important. The reason we've stuck with this one-deal-a-day model is just the focus. It puts the merchant in the spotlight and makes it feel really special. It makes a really simple yes/no decision for consumers. I think it’s one of the things that differentiates us from all the coupon and deal sites that came before where it was just this list of deals and it’s overwhelming and everything feels cheap.
- Andrew Mason, CEO of Groupon, on Charlie Rose.


In your ministry, avoid complexity and trying to offer too many choices (i.e. programs) - focus on what you are called to do, and then do it really well!

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