Telling stories to our audience is a powerful communication tool. If you are a speaker you've noticed how people's attention and posture changes when you start telling a story - it captures people's attention.
But even though stories are powerful, here are 7 things you should know about telling stories:
- The listener doesn't care about you or your stories. They care about what meaning it offers them.
- People learn about themselves when listening to your stories.
- The difference between an illustration and a story is that an illustration underlines your interpretation while a story has multiple interpretations.
- Stories change meaning based on the point of view of the listener.
- Stories transcend time and space because they contain elements that are universal to the human experience.
- Stories appear in conversation, not monologue.
- The truth of stories is not validated in the halls of academia. Rather, the truth of a story is determined by the listener’s ability to gain new insight, affirm a decision, or better understand their worldview.