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7 Reasons Why Stories Are Important


Telling stories to our audience is a powerful communication tool. If you are a speaker you've noticed how people's attention and posture changes when you start telling a story - it captures people's attention.
But even though stories are powerful, here are 7 things you should know about telling stories:

  1. The listener doesn't care about you or your stories. They care about what meaning it offers them.
  2. People learn about themselves when listening to your stories.
  3. The difference between an illustration and a story is that an illustration underlines your interpretation while a story has multiple interpretations.
  4. Stories change meaning based on the point of view of the listener.
  5. Stories transcend time and space because they contain elements that are universal to the human experience.
  6. Stories appear in conversation, not monologue.
  7. The truth of stories is not validated in the halls of academia. Rather, the truth of a story is determined by the listener’s ability to gain new insight, affirm a decision, or better understand their worldview.
Tell stories. Just don’t think you hold the only key to their meaning. Choose the stories you tell based on what you learn from listening to the other person involved in the conversation.


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