Wild Apricot Blog posted some insights and excerpts from the 2011 Nonprofit Communications Trends Report. Although the focus of the report is broadly all types of non-profits, I would suspect many of the findings accurately reflect what faith-based non-profits, churches and ministries are doing as well.
Here is a piece from the report:
The survey listed 14 communications tools and asked respondents to select up to three that were "most important," "somewhat important," and "least important." When the "very important" and "somewhat important" rankings were combined, it became obvious that online marketing tools dominate, tumping more traditional forms of nonprofit communications."
Here are the highest ranked communications tools:
- Website - 96% of participants identified their website as being a very or somewhat important tool
- Email marketing - 94% identified this as being a very or somewhat important tool and 75% said they'll email supporters at least monthly
- Facebook - 79% ranked this as a very or somewhat important tool
- In-person events - 67%
- Print marketing - 67%
- Media relations/PR - 57%
Kivi Leroux Miller, president of Nonprofit Marketing Guide, notes that "while Twitter (34%), blogging (27%), online video (26%, photo sharing (11%) and audio-podcasting (6%) did fall far behind the top 6 communications tools, many nonprofits do rely on blogging, video, photo sharing and podcasting to keep their website, email and Facebook pages fresh and engaging."
(read the rest at Wild Apricot Blog)
What does your organization, church or ministry rely upon the most to communicate with it's constituency?