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Top Reasons Why People Choose Your Church



Top 13 Reasons that Unchurched People Choose a Church
(research conducted by Ranier in his book Surprising Insights of the Unchurched, p. 18)

90% – Pastor/Preaching
88% – Doctrines
49% – Friendliness of Members
42% – Other Issues
41% – Someone Church Witnessed to Me
38% – Family Member
37% – Sensed God’s Presence/Atmosphere of Church
25% – Relationship Other than Family Member
25% – Sunday School Class
25% – Children’s/Youth Ministry
12% – Other Groups/Ministries
11% – Worship Style/Music
7% – Location

Top 9 Reasons that Church-Attenders Choose a Church
(research conducted by the Barna Group in 1999)

58% – Doctrine/Theology
53% – People Caring for Each Other
52% – Preaching
45% – Friendliness
45% – Children’s Programs
43% – Helping the Poor
36% – Denomination
35% – Like the Pastor
26% – Sunday School

(ht: EvangelismCoach)

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