You got to watch this latest "Did You Know?.." video below.
The video includes facts and stats focusing on the changing media landscape, including convergence and technology.
Watching the video reminds me again and again of the importance for the church not to ignore the important trends such as social media, the ubiquitous use of cell phones and the future of marketing.
Of course it is important to always view trends and technology with discernment and through a theological grid..but that doesn't mean that our ministries and churches have permission to ignore the shifting landscape and ignore genuine opportunities to connect people to their faith and to proclaim the gospel.
I believe that we are in a paradigm shift today as big as the day when the world was opened up by the invention of the Gutenberg printing press.