ReadWriteWeb has a good article on how the United Methodist church has taken a giant leap into the 21st century with a social media driven web presence. Their website called, 10thousanddoors - http://www.10thousanddoors.org - integrated Google Connect, Twitter, Video, Google Earth, RSS to provide an interactive experience with relevant and fresh content. The website is easy to navigate, well designed and aesthetically pleasing.
I commend the UMC denomination for taking this leap into social networking...in attempting to relevantly communicate and connect people on the web.
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