Here is a post that a friend and church planter, Paul Peterson, wrote recently. I thought this was worth sharing with you all:
Two weekends ago our family decided not to go to church. We weren't sick, tired, or any other commonly accepted "excuse" for not going to church. We just didn't want to go.
We spent the day playing and napping, and I got to piddle around the garage for a while, working on some projects.
IT WAS GREAT!
I started thinking, "Why would someone who doesn't go to church want to go to church?" Why would anyone in his/her right mind give this up? A peaceful day-off is a real treasure! Why would anyone trade a day like I had for what a Sunday morning typically looks like: get up early, get the kids up early, get everyone ready to go, shove a bagel in your mouths as you're running out the door…
And then I started thinking about people who don't go to church. When we invite them to church we are asking them to give up their Sunday morning to come to what? Think about church, for a minute, from the perspective of someone who doesn't typically go to church:
* They have to run the gauntlet of too-often cheesy-greeters
* They sit/stand surrounded by people singing songs and gesturing (raising hands, etc.) to a God they don't know, and in some cases, aren't even sure exists.
* They listen to a preacher talk about things that, often, are unfamiliar to them and their life story.
* They often have to figure out what to do when the preacher invites everyone up front for juice and crackers… but says, "If you don't know Jesus, don't do this." OK, they can either lie or sit in their seats and be gawked at for the next ten minutes as everyone else "partakes."
* At the end of the "service" they're asked to give money. Oh sure, some churches say, "If you're our guest, please don't give…" but come on, that still makes for an awkward situation!
So let me see, a refreshing day off where I can piddle around the garage and play with the kids, OR a potentially tension-filled morning filled with all kinds of unfamiliar, somewhat odd occurrences that I have to drag my family to. Which would you choose?
As I thought about all of this it occurred to me that inspiring people to give up their Sunday morning is not an easy thing to do. And I'm thinking that a lot of churches are doing it wrong!
Listen, most people aren't walking around on a Sunday morning saying, "Gee, I wish I could find a relevant church." But do you know how most churches are marketing themselves? Most churches are saying to the public, "Come join us… we're relevant." And the crazy thing is when you go to those churches… most of them are not!
Look guys, people are not looking for a relevant church. I'm not even sure that they are looking for a church!
Think about this, organizations/businesses that are relevant don't market themselves as relevant, they just are:
* Grocery stores don't market themselves as relevant. They just are.
* Gas stations don't market themselves as relevant. They just are.
* Mechanics don't market themselves as relevant. They just are.
I'm finding that the louder a church screams "WE'RE RELEVANT" the less likely it is to be true!
We try so hard to be relevant that we're making ourselves irrelevant.
People aren't looking for stupid jokes, bad imitations of rock bands, pastors with cool hair, and blow-up-bouncy things in the kids ministry zone. In many cases they may not even be looking!
So how should we "market" ourselves?
(Read the rest HERE)