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How to Turn Boring into Unforgettable

If you have a common, boring and familiar message to tell - why not "make it stick" by using humor or by telling a story.

Here is an example of a store owner who had to let his customers know that he is closing for a week.

How many of you have approached a store surprised by a sign - Sorry we're closed!? Nothing new there. But if I came upon this store with this funny, creative and imaginative sign - I wouldn't soon forget, not only this sign, but the business as well.

Do something different.

Add a surprising element.

Make a fresh association.

Give it a twist.

And people won't soon forget it.

(ht: FrostFire)


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