How do you make a message or an idea memorable? How do you help your church or group remember what you say? For our church, communication is one of the most challenging aspects of ministry. In a culture with thousands of messages a day, it is important for the church to be able to cut through that static and make their message stick. The messages you need to communicate are varied. They come from the pulpit, are in the bulletin, travel word of mouth, and are distributed via email.
In order to more effectively communicate you got to read Made to Stick by Chip and Dan Heath. Made to Stick is one of the best books that I have read on communication.
In order to whet your appetite, here are the basic principles of the book:
To make an idea "sticky" you got to keep it....
1. Simple: Find the Core. Determine the single most important thing. What do you want to communicate? And then keep the message basic and simple. People can't absorb or remember dozens of messages.
2. Unexpected: Get Attention. Surprise people. Break a pattern! Break people's guessing machine. Create a mystery.
3. Concrete: Help people understand and remember. Make abstraction concrete. Create mental hooks to help people grab your idea.
4. Credible: Help people believe. Use convincing details.
5. Emotional: Make people care. Appeal to their self-interest. Address the question -so what?
6. Stories: Get people to act. Stories not only tell and show people how to act, they also inspire people to act.
This book should be on your must read list for the year!
Buy this book HERE