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The Power of Buzz

There is an interesting article in the Portland Press Herald about the power of buzz marketing especially as it applied to the movie Cloverfield.

"So how does this explain the story of the unseen monster in the near-nameless movie with unheard of actors that grossed $40 million in its opening weekend?"

The key,

"Never underestimate the power of a mystery,"

(HT: The Big Tease | Portland Press Herald)

There is power in a mystery. A mystery provokes curiosity and intrigue. Too often when we communicate we back up the information dump truck and give people every nitty gritty detail.

When people get too much information they tune it out. They stop listening. If you want to communicate effectively, you got tease people. Your communication has got to be salty, it has to make them thirsty.

Many people around the church have asked about these signs around the church. These signs are doing exactly what they were meant to do, encourage people to ask questions and "want" more information. There has been buzz around the church because of these signs.

Buzz creates want. It creates a want to know more. And if people want more information they are more likely to remember it.

If you want to cut through all the communication noise in our culture, you got to willing to create a little buzz.


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