Here is a interesting post from Church Marketing Sucks...
What if Church was Fast, Fun &Friendly?
Brenton Balvin recently went to work for Target and noted that Target strives to be a 'fast, fun and friendly place to work and shop' and maybe churches need to be fast, fun and friendly.
In the light of our current series on church visitors these are great concepts to keep in mind:
* Fast - You'll probably accuse me of being too consumerist, but how many visitors can sit through a 45-minute sermon? I know I can't.
* Fun - Has church ever been fun? And would an outsider consider it fun?
* Friendly - We all think we're incredibly warm and friendly, but that's because you know everybody.
(HT: Church Marketing Sucks)
Should these be characteristics of a Sunday morning worship experience? I appreciate CMS' thoughts on this subject, but I am not sure I agree with the parallels and applications between Target and a church visitor's experience.
Fast - We are already a fast and hectic culture, especially in North Atlanta. Sunday morning worship shouldn't be intentionally rushed. Sunday worship is a time to worship and reflect. In saying this, I am not necessarily advocating 45 minute sermons, but if we are only concerned about time, we may neglect and overlook important and meaningful elements of the worship experience (i.e. we take the extra time to have communion every Sunday).
Fun - I am not sure fun is the best criteria to measure a guest's experience. I think other measurements have more value. Were guests inspired by the worship? Were guests compelled and challenged by the Word of God? Did guests feel as if they were ushered into the throne room of God during the worship? I think that Sunday worship should be a rich, enjoyable and meaningful experience - but I don't feel comfortable measuring worship using the word, "fun".
Friendly - I don't have too much problem with this criteria. Of course, we should be friendly. We should take a genuine interest and initiative toward our guests on Sunday morning. No argument here.
These are my two cents here, what do you think?